Sunstone, a startup specializing in higher education, has launched the #BecomeExperiencedFresher campaign to spotlight the advantages of its industry-focused MBA education. The campaign is being disseminated across various digital platforms such as YouTube and Facebook in six languages—Bengali, Marathi, Tamil, Telugu, Malayalam, Kannada, and Hinglish.
This initiative takes a novel approach to address the challenges faced by fresh MBA graduates in scenarios like participating in college placements, exploring startup opportunities, or navigating the initial days of their jobs. Often labeled as inexperienced, these individuals are frequently overlooked and not taken seriously. Sunstone, with its distinctive educational model, has successfully bridged the gap between industry and academia. The focus now is on cultivating ‘experienced freshers’ who possess a competitive advantage over their peers by being well-prepared and trained for their roles, according to the company.
The campaign incorporates popular culture references and targets a youthful audience. Through glimpses into regular office spaces, an entrepreneurial-themed reality show set, and placement interviews, the campaign sheds light on the various situations where first-time job seekers encounter stereotypes. Sunstone’s offerings for MBA students ensure that they learn from industry experts, acquire pertinent knowledge, and develop skills that make them job-ready.
Commenting on the brand campaign, Piyush Nangru, Co-Founder and COO of Sunstone, stated, “In India, there exists a substantial gap between the skills imparted to students in higher education and the skills demanded by the workforce. While this gap persists, it’s crucial to acknowledge the progress made by industry interventions aimed at reducing the skill gap. It’s time to reevaluate job seekers from a fresher perspective. At Sunstone, our goal is to provide an industry-oriented learning experience that equips students to be job-ready right from the college level. This campaign aims to challenge stereotypes surrounding graduating students, emphasizing their potential and capabilities in their first job.”